For a generation of Americans that accounts for more than $1 trillion in consumer spending, buying is more than just a transaction. For Millennials and Generation Z, every purchase is a chance to make a difference.
These young people often choose to support ethical companies that promote transparent and ethical business practices, use sustainable materials, and are aware of their social impact.
While for some brands, ethics equals reducing risks by “doing no harm,” other companies have realized a huge potential of business ethics.
Let’s look at some of the world’s most ethical companies, as well as honorable mentions.